The unstoppable growth of allroad in EuropeAutomotive News
- Companies are turning into some known homeless sales models.
- They account for 28% of the European market and dismantle minivans and saloons.
There is no sales ceiling for todocaminos. The SUV models continue to devour the international automotive markets without size or price limitations. It is just as they are directed to more urban segments that put their silhouettes in the high range. The model that comes out, shoots up in sales.
In February alone, todocaminos recorded a double-digit increase in sales, up 16.1%, to 309,608 units sold in European countries compared to the same month of the previous year. And this in a context of slowing the market, since in February, the average growth of registrations in the EU countries only grew by 1.2%.
“It is an expected slowdown,” explain the experts of the consulting firm Jato, who have performed the analysis of the market by segments and products. “We came from dramatic market crashes in Europe, up from 50% in registrations in some countries in two years. The 2008 sales levels are already recovering before the crisis and it is normal for the market to stabilize, “they said from Jato.
Only the segment of high-end sedans, which grew by 11.7% in the month, are able to keep pace with the growth rate. Of course, they do not reach the 10% of the sales volume of the todocaminos. They are able to enroll 28,402 new units in February in European countries.
Automakers are aware that adding a small car to their business portfolio can be a shock to their sales, as Seat chairman Luca de Meo says, speaking of last year’s launch of Seat Ateca, its first todocamino, or Of the new Arona, a more compact model within this segment that will start to be commercialized in the last quarter of the year. “So far, we only cover 53% of the market with our range.
With these two models, we will reach 72% of the market, “explained De Meo in the recent presentation of results of the show in Barcelona, on 23 March. And this not counting the third todocamino, already announced, that will be manufactured in the plant of Volkswagen in Wolfsburgo, on the platform of the Tiguan.
It is these novelties that are driving the market, especially. Specifically, Jato highlighted the launches of the Volkswagen Tiguan, the Toyota C-HR or the Peugeot 3008 SUV in the segment of todocaminos. In fact, the consultancy notes that for the first time, Volkswagen has sold more SUVs than compact cars “given that its Seat brand is reporting strong sales increases thanks to the good reception of its all-American Ateca,” they explained.
The German brand remains the leader in the European market despite the drop in sales and market share. It stands at 23.19%, almost one percentage point lower than last year. Its most representative vehicles lose sales, although they still dominate the podium of the best sellers in Europe. In particular, Volkswagen Golf has sold 12% less in February, to 31,910 units and the Polo falls 11.7%, to 24,415 deliveries.
A segment that refuses to disappear
With such low growth rates in the general market, it is clear that some segment is experiencing clientele devotion for todocaminos. But the truth is that it is not one but six of 10 segments analyzed by Jato those who lose sales in comparison with the deliveries registered by the todocaminos. They account for 28% of the market in the first two months of the year, one percentage point lower than at the end of last year but seven points more than in 2015.
In particular, the most disadvantaged segment of the rise of the SUV are minivans, which have lost sales for months. In particular, in the second month of the year they lost 19% in sales, remaining in 92,632 deliveries in February. They represent 8.4% of market share, when a year ago they captured 10.5% of registrations.
Their participation has only declined since its peak in 2005, when they accounted for 16.65% of the market. However, the automakers do not seem willing to drop this segment and b aspire to reverse this decline with the new models in launch.
Specifically, last year, the new Ford S-Max and Galaxy helped the segment of large minivans to grow by 30%. They achieved that this part of the market reached the 200,000 units, as the specialized publication Automotive News points out. The arrival of the Renault Scenic to the part of compact monoculars could have a similar effect in a niche, that last year fell in a 6.6%. This segment can also benefit, if maintained, from the high demand of VW Touran, which grew by 52% in 2016.