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The future of the automobile is written in Barcelona

Automotive News

The Automobile Barcelona attracts Google, IBM, Facebook and HP

Seat and Nissan present their car bets of the future

The traditional Barcelona motor show, which will celebrate its 100th anniversary in 2019, opened its doors yesterday with the vocation of adapting to the new digital era and becoming the first event of the sector focused on the connected vehicle and intelligent mobility . The hall, renamed Automobile Barcelona and which will open its doors to the non-professional public on Saturday, is not satisfied with being an exhibitor in which the main car brands in the world show their models, but aspires to be a space for analysis of All the technologies and trends that are radically transforming the sector.

Following the wake of the Mobile World Congress (MWC) in Barcelona, ​​in which the car connected was one of the stars of the last edition, the event has 30 brands of cars (the great absent is Volskwagen), but incorporates for the first time Such as Google, Facebook, HP, Oracle, Ericsson, Orange and IBM, among others, as well as component and engineering manufacturers. Tesla, the manufacturer of luxury electric cars, and India’s Mahindra, while exhibiting their Mazda, Lexus, Renault, Fiat, Ferrari, Kia, Infiniti and Hyundai models are brand new features that have traveled to Barcelona for the first time. , among other.

CONNECTED HUB

The forum for debate on new trends for the future has been christened the ‘Connected hub’ and will gather between yesterday and today, Friday, more than 70 speakers from around the world as a contact space between manufacturers and the digital world’s entrepreneurial ecosystem . In the framework of this forum, Seat president Luca de Meo announced yesterday an agreement with the car park manager Saba to offer a reservation and mobile payment system for parking spaces that will probably be released in Barcelona.

The agreement includes services such as providing real-time information on free parking, delivery of car purchases while parked or refueling. Seat thus incorporates Saba, which has 195,000 parking spaces in 5 countries, in the ecosystem that has created around connectivity and in which are already present signatures such as the technological Waze, Google’s GPS navigation application.

“Our goal is to turn the difficult into easy,” said De Meo, who explained that the company is carrying out various initiatives to find mobility solutions, and highlighted the Metropolis: Lab Barcelona, ​​located in Palau de Mar, where Projects will be developed in areas such as predictive navigation and the connected parking search. “All these projects we believe will put Seat in a privileged position to lead the irruption of the connected car,” he added, adding that the agreements with Saba and Waze accelerate the creation of a digital ecosystem in Barcelona, ​​which they intend to add New partners.

ELECTRIC CARS

Nissan, meanwhile, presented its future bid for electrification and the autonomous car with the presence of the CEO of Nissan Iberia, Marco Toro, who stressed the importance of trends such as car sharing and more sustainable vehicles for the most young boys. Thus, the brand predicts that by the year 2030, 15% of vehicles will be autonomous driving and 25% will be electric, when it is now 1%, while 25% will act as a carpool.

The first day of the hall coincided with the European blow to Uber considering this group as a transport company and not a technological platform. Leaders of the collaborative mobility companies Cabify, SocialCar, BlaBlaCar and Drivy yesterday defended the legality of their activity and claimed that it is society itself that increasingly demands these services. Cabify, a technological platform for urban mobility that puts users in contact with vehicles with drivers, proposes to quintuple within a few months its fleet in Barcelona.

For its part, BlaBlaCar, an application that allows private car sharing, already has 12 million users traveling around the world thanks to its service and has already begun to test in France a new model to share costs from home to work, Jaime Rodríguez said in charge yesterday in Spain and Portugal.

ELECTRIC CARS

Nissan, meanwhile, presented its future bid for electrification and the autonomous car with the presence of the CEO of Nissan Iberia, Marco Toro, who stressed the importance of trends such as car sharing and more sustainable vehicles for the most young boys. Thus, the brand predicts that by the year 2030, 15% of vehicles will be autonomous driving and 25% will be electric, when it is now 1%, while 25% will act as a carpool.

The first day of the hall coincided with the European blow to Uber considering this group as a transport company and not a technological platform. Leaders of the collaborative mobility companies Cabify, SocialCar, BlaBlaCar and Drivy yesterday defended the legality of their activity and claimed that it is society itself that increasingly demands these services. Cabify, a technological platform for urban mobility that puts users in contact with vehicles with drivers, proposes to quintuple within a few months its fleet in Barcelona.

For its part, BlaBlaCar, an application that allows private car sharing, already has 12 million users traveling around the world thanks to its service and has already begun to test in France a new model to share costs from home to work, Jaime Rodríguez said in charge yesterday in Spain and Portugal.

VIRTUAL COPILOTOS

The Automobile Barcelona incorporates this year for the first time the Innovation Square, a space where you can see from intelligent barriers that emit messages on the state of the traffic until a virtual copilot that warns the driver if it exceeds the maximum speed, among other leading technologies. The Innovation Square is powered by the Mobile World Capital Barcelona through the platform 4 Years From Now (4YFN), with the collaboration of Seat and Ficosa.

The Minister of Energy, Tourism and Digital Agenda, Álvaro Nadal described yesterday as “disruptive” this edition of Automobile, which now combines connectivity and automotive technology, and said that it is an initiative “absolutely necessary, which goes with the sign of the Times”. The president of Automobile Barcelona, ​​Enrique Lacalle, has stressed that this fair “is a future project turned into a brilliant reality” and has claimed that it is “a meeting point” of companies with public administrations. The inauguration of the Hall also counted with the president of the Generalitat, Carles Puigdemont; The second deputy mayor of Barcelona, ​​Jaume Collboni; The President of Fira de Barcelona, ​​Josep Lluís Bonet, the Minister of Enterprise Jordi Baiget, and the Government Delegate in Catalonia, Enric Millo. Today, Friday, will visit the hall Mariano Rajoy, who will share lunch with Puigdemont.

XAVIER PÉREZ / BARCELONA    Viernes, 12 de mayo del 2017 – EL PERIODICO (Translation Soft)

 

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