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Seat will install its mega store on Paseo de Gracia in Barcelona

Automotive News

The automaker will open in 2018 a large space of 2,600 square meters that will serve as dealership, cultural center, offices and presentations.

Seat has chosen the Deutsche Bank Building, located on the corner of Paseo de Gracia and Avenida Diagonal in Barcelona, ​​to install a 2,600 square meter mega-store on four floors.

The manufacturer will rent for ten years the surface to KKH, the owner of the building where previously had its headquarters Cuatrecasas. The office of Carles Ferrater (author of the Olympic Village of Barcelona) will be in charge of the reform of the enclosure.

The establishment will be used for various uses. One of them will be the automobile, to exhibit vehicles, make presentations and experience the latest sales formats with 4D and simulators. In addition, it will create an agora for cultural events and ephemeral shops, as the point wants to become a reference in the center of Barcelona.

The group chaired by Luca de Meo, who opened a laboratory in Barcelona last April to investigate the new driving, will set up corporate offices on the top floor of the new center, which will have a restaurant and a coworking place.

EXPANSIÓN – POR Marisa Anglés / Artur ZanónBARCELONA – 14/07/2017


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