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Citroën presentará en el Salón de Frankfurt el nuevo C3 Aircross

Automotive News

The Frankfurt Motor Show, which will be held from September 14 to 24, is the venue chosen by Citroën for the global presentation of the new C3 Aircross, which is manufactured at the Figueruelas plant in Zaragoza.

In addition to the new C3 Aircross, a compact all-rounder model that is customizable and with the interior benefits of a minivan, two new features will be introduced. The SpaceTourer Rip Curl Concept, a “novel” concept car, prefigures a 4×4 camper and the E-Mehari Styled by Courrèges, a convertible limited edition.

Citroën is developing its commercial network and new mobility services to offer a “unique experience” among general brands. Some of them will be available at the Citroën stand of the Frankfurt Motor Show, such as ‘Citroën Advisor’, an online commentary on points of sale and Citroën products, ‘Citroën Rent & Smile’, which allows to rent a Citroën vehicle in a dealer of the brand, or ‘Citroën Earn & Drive’ that makes it possible for the customer to earn money by renting his own vehicle when he does not use it.

Three models

The French brand says that the inspiration to create these cars, which stand out for an “inimitable” global comfort, based on the ‘Citroën Advanced Comfort’ program, comes from different lifestyles. “Three models and three ways to live the car”, a philosophy “reflected” in the brand campaign ‘Inspired by You’.

Presented at world premiere, the new C3 ‘Aircross’ compact all-terrain, made in Figueruelas (Zaragoza), will be available in various combinations of exterior tones and interior environments. They emphasize aspects like the space on board, the modularity and the luminosity. In addition to offering a “high level” of comfort, it has modern driving aids technologies and connectivity technologies. It also has ‘Grip Control’ technology and the ‘Hill Assist Descent’ descent control system.

For its part, the SpaceTourer Rip Curl Concept Citroën and Rip Curl models present an “advanced mobility” bet designed for outdoor sports or for those who want to live as close to nature as possible. Finally, the ‘E-Mehari Styled’ by Courrèges is an exclusive “exclusive” edition, developed alongside Courrèges, which “anticipates” the new generation of E-Mehari. Likewise, the new C3 will be available, of which 170,000 units have been sold, and the C3 ‘WRC’ (the sport version).

THE ECONOMIST – EUROPE PRESS – 9/1/2017

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